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"Our company needed help bringing focus to our marketing messages, and
turned to Blackfriars for help. Carl and Joe taught us the Elevator
Speech methodology, which we use to create Strategic Statements for
each of our new product launches. This tool has been so powerful for
us, that it is now a required deliverable during the product
development cycle, and it forms the basis of the communications
platform that we execute for product launch. Because they taught us how
to create these statements, we were able to train four internal
facilitators, and have created over 20 Strategic Statements in the last
year alone. With these statements in place we are able to launch
products with a clear, focused marketing message that makes us more
efficient, better differentiated and more effective out of the gate."
Pamela Landau, Vice President of Global Marketing Communications, Hollister